![]() So I could focus on creating content, testing new ideas, and posting consistently.Īs I continued to narrow down my interests, I discovered my passion for consumer tech and business frameworks. No fancy website, custom domain, or email tools. At that point, I only used Substack to grow the email audience. Reducing inertia to start is also important. I would write everything related to my journey as a product builder, such as no-code MVP, Notion productivity, startup, and product management. I started Zoe’s newsletter and talked about what I have built and launched. What helped me tremendously to get started is being open to experimenting. The more I look for a theme, the more I procrastinated. When I first started, I wrestled with the idea of finding a topic to talk about in my newsletter. ![]() What’s one piece of advice you’d like to share with someone who wants to get started or is just starting out?īe experimental. Outcome: What do people gain from using your content? Do they gain new ideas and perspectives? Do they learn new ways to resolve their situations? Do they learn to make better decisions? For Venturescale newsletter, paid readers will get a curated list of company databases in addition to every new issue released. This could be a framework, toolkit, prompts, insights, printable guides, checklists, etc. For example, staying updated, gaining clarity, learning new tactics, etc.įeatures: You can add value to your blog post by offering additional content features. Solve problems: Figure out the goals of your readers and help them to achieve those goals. There are 3 main components I will consider: For writers, sharing something helpful, valuable, and usable is the key to attracting and retaining subscribers. For founders/developers, building something useful is the mantra. I’d say to treat the content as a product. What tools are you using to create, send, and grow the newsletter? Free subscribers will see a portion of the tech research and will have to become paid members to access the full content. If you take a look at the marketing material, you’ll notice I used a “freemium” content approach. I usually redistribute the same promotional pieces on Substack, Medium, Twitter, and LinkedIn. In terms of growing subscribers, I’m afraid it may sound too simplistic. More recently, I launched the new site, that’s when I created a new business brand for the newsletter. I continued running Venturescale as a series under my personal newsletter. I have my idea validated with paying customers by using a PDF MVP (minimum viable product). Within 24 hours, people started ordering the report. I put together the first research report in a PDF, created a sale page using Gumroad, priced the report at $39, and shared it with my subscribers. My goal was to test the idea using blog content before I spend time building and designing another new website. So at that point, I didn’t have a dedicated website or email audience for the newsletter. ![]() I started Venturescale under my personal newsletter, Zoe’s Build & Launch.
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